New Perspectives
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data. Want to be in the know about the latest in AI technology? Read our news and articles today.
From Business Intelligence to The Intelligent Business: A Paradigm Shift
Discover how forward-thinking companies are evolving from traditional Business Intelligence (BI) to becoming truly Intelligent Businesses. This blog explores the shift from static dashboards to AI-powered, real-time decision-making—where data is embedded into every process, not just analyzed after the fact. Learn why this transformation is essential, how to get started, and what it takes to build a future-ready organization.
Agentic AI: The Future of Autonomous Decision-Making
The world of AI is evolving at an unprecedented pace, and one of the most transformative developments is the rise of Agentic AI.
Harnessing the Value of Generative AI: Transforming Insights into Impact
In a world driven by data and speed, generative AI is more than just a technological marvel—it’s the catalyst for smarter business decisions, transformational growth, and unprecedented agility. For FMCG businesses navigating complex markets and shifting consumer demands, generative AI unlocks the insights
The Intelligent Future of FMCG: AI in 2025 and Beyond
The FMCG sector is undergoing a seismic transformation powered by AI. In 2025 and beyond, AI will redefine how businesses anticipate demand, optimize operations, and engage consumers. Leading global brands are already adopting AI to unlock opportunities, drive sustainability, and future-proof their strategies. Here’s how AI is shaping the next chapter for FMCG.
AI in 2025 – Trends That Will Reshape Our Future
Discover how Artificial Intelligence is poised to revolutionize industries by 2025. From responsible AI practices to generative AI's leap into video creation, the evolution of voice interfaces, real-time decision-making, and quantum computing breakthroughs, these trends are driving innovation and redefining the way we live and work. Explore the balance between AI's potential and ethical considerations, as we navigate toward a future where technology amplifies human creativity and strategic growth. Harness these insights to prepare for an AI-driven tomorrow.
Why the Best Data Teams are Not Data Farmers
In the data-driven landscape of modern FMCG and CPG businesses, a certain approach is needed for teams to be truly transformative. The best data teams are not mere farmers; they are dynamic agents of change, insight generators, powered by actionable data and capable of empowering teams to make bold, confident decisions that accelerate growth
Apple Intelligence: A New Era of Smart Solutions
With Apple Intelligence, the tech giant is taking their mission to a whole new level by blending cutting-edge AI and machine learning to provide more personalized, efficient, and smart experiences for businesses and consumers alike.
Boosting FMCG Sales Performance With AI: Turning Data Into Dollars
You want to personalise customer experiences and scale, but you’re quickly discovering this is no easy feat. On top of that, you’re realising that optimising promotional strategies and predicting market trends is also adding to the headache of trying to stay ahead of your competitors in terms of driving sales performance. You aren’t alone…
AI in FMCG: Unleash Your Inner Data Wizard
You've seen artificial intelligence (AI) churn out bland robot prose and spit out code, but it's about to change the fast-moving consumer goods (FMCG) world in ways that'll leave you breathless.
dijuno: Finding your business's night panel: A lesson from Saab on focusing attention
In the rapidly evolving FMCG and grocery retail landscape, the deluge of data and analytics can often feel overwhelming, much like a pilot navigating through a storm. The lesson of Saab's innovative Night Panel provides a striking parallel for businesses today.
It’s just a name, right?
The idea for a rebrand came from our clients, not from us. We heard that ‘Interrodata’ was seen by some as a great name (I get it – you interrogate the data to find answers), for others it just didn’t capture the essence of us as people – nor the ‘magic’ of our software.
Case Study: Coca-Cola Europacific Partners
When CCEP decided they needed a new way to uncover valuable opportunities in their abundance of data, they turned to dijuno. Now teams with all levels of data literacy can access performance-driving insight in seconds to enable faster insight-led decision-making.
Insight Transformation: Driving Commercial Impact
Insights transformation has the potential to accelerate business performance – but needs to be led from the business need, not from the technical solution. A shared definition of ‘insight’ and a focus on ‘action triggers’ will help to ensure that the commercial impact is realised.
Sales Insights: Turning Data Analysis Upside Down
Large Companies employ teams of insight specialists to undertake this work. They also use their market research agencies to do a lot of the work through regular reports or specific briefs.