It’s just a name, right?
Well… yes… and no…
The idea for a rebrand came from our clients, not from us. We heard that ‘Interrodata’ was seen by some as a great name (I get it – you interrogate the data to find answers), for others it just didn’t capture the essence of us as people – nor the ‘magic’ of our software.
So we listened. And then listened some more. It’s something that we value – listening to help find a better way. It drives all the progress in our software. We weren’t listening for a name – but for what that ‘essence’ really was.
It’s a while since I was client-side, so I wanted to rediscover life as a brand-builder and sales-leader. And how our software was, in its own way, improving working life.
Changing Conversations
One of the first things we heard was how conversations shifted when teams starting using our service. Previously, conversations about business performance were oriented around someone needing to access or wade through specific data to get to an answer: ‘Do you know where I can find…’; ‘Why are we losing share in…’; ‘When can you get me a couple of slides on…’
Then, after deployment, the conversations shifted. People were free to be more proactive: “Did you know our NPD is #1 for rate-of-sale in Tesco”; ‘Have you heard we’re losing share because the whole category has shifted towards multipacks’; ‘Did you see we’ve gained more households in the last 12 months than the next 3 competitors combined’?
Influencing for Impact
At the heart of this was the frisson of discovery – that ‘aha’ moment that signals the way ahead. And more than this – the joy of sharing knowledge that helps another to grow. The phrase ‘no man is an island’ is more true than ever in the world of FMCG and retail. We can only get things to happen by bringing others onboard. With our service, we saw teams lit-up and confidently creating a new pace in their business. People were ‘onto something’ and couldn’t wait to enrol colleagues and customers to drive the actions that would be their legacy.
That magic of influencing for impact – by quickly sharing knowledge that drives a game-changing competitive advantage. And it all came back to a simple phrase ‘Did you know…’
And we can’t wait to share that feeling with even more people in months to come!
Know Quicker. Grow Quicker.
dijuno
