Harnessing the Value of Generative AI: Transforming Insights into Impact
In a world driven by data and speed, generative AI is more than just a technological marvel—it’s the catalyst for smarter business decisions, transformational growth, and unprecedented agility. For FMCG businesses navigating complex markets and shifting consumer demands, generative AI unlocks the insights that were previously buried in endless rows of data. At dijuno, we know the status quo isn’t cutting it. To thrive, businesses must act quicker, smarter, and with confidence.
Why Generative AI is Game-Changing
Generative AI is no longer a “nice to have.” Over the past year, its adoption has surged across industries, driven by its ability to enhance productivity and surface actionable insights. The numbers tell the story:
80% of organizations increased their investment in generative AI in the past year, while 20% maintained their investment.
The proportion of companies integrating generative AI into some or most of their operations grew from 6% to 24%.
These figures highlight an essential truth: companies that embrace AI today are setting the foundation for tomorrow’s competitive advantage.
For FMCG businesses, this means:
Sharper Decision-Making: Generative AI pinpoints hidden opportunities by turning complex data into clear, actionable outputs.
Improved Productivity: Teams spend less time wrangling data and more time driving action.
Speed to Insight: Instant access to insights enables businesses to respond faster to market trends, outmaneuver competitors, and seize growth opportunities.
The modern FMCG landscape is complex and unforgiving. Common challenges include:
Data Overload, Action Scarcity: Leaders have access to more data than ever, but only 54% allow all employees to use generative AI tools—limiting its potential.
Slow Adoption: Only 18% of organizations report enabling AI capabilities in most or all functions.
Operational Silos: Teams often work in isolation, preventing cross-functional collaboration.
Generative AI flips this script. By transforming fragmented data into a unified narrative, organizations can unlock new efficiencies, collaborate seamlessly, and act at pace.
For early adopters, the benefits are tangible:
71% report generative AI significantly improves automation in workflows.
64% see notable improvements in customer satisfaction.
At Dijuno, we take this further, empowering FMCG teams to surface what matters most with precision, speed, and confidence.
The Stats Don’t Lie: Real Value at Scale
The organizations already scaling generative AI are seeing remarkable improvements across key areas:
7.8% productivity gains and a 6.7% increase in customer engagement.
Significant decreases in operational costs as AI pinpoints inefficiencies and reduces waste.
And yet, we’re only scratching the surface. As AI integrates deeper into organizations, its value will only compound. Generative AI is set to fundamentally shift business strategies and accelerate revenue growth—74% of businesses now believe it has transformative potential.
Dijuno: Generative AI, Tailored for FMCG
At Dijuno, we don’t just believe in generative AI; we make it work for FMCG businesses. Combining decades of industry expertise with the power of machine learning, our AI solution delivers tailored insights at record speed.
What sets us apart?
Speed and Simplicity: Generate actionable reports in seconds, freeing teams to focus on driving outcomes.
Actionable Storytelling: Insights translated into plain language, turning the “what” into the so what.
Uncover Hidden Gems: Spot untapped opportunities and unlock growth potential.
With Dijuno, generative AI becomes a trusted co-pilot, empowering your teams to:
Respond faster to trends.
Make confident, data-driven decisions.
Drive heroic, transformational growth across your business.
The Time to Act is Now
Generative AI is not a trend—it’s the future of business transformation. The organizations moving swiftly today are those leading tomorrow’s markets. 80% of businesses are already increasing their investments. If you’re not leveraging AI, you risk falling behind.
At Dijuno, we make business smarter. By empowering teams with effortless access to actionable insights, we give you the confidence to seize every opportunity and achieve heroic growth.
dijuno. Know Quicker. Grow Quicker. That’s our promise to you.
Ready to embrace the AI-powered future? Get in touch today and let’s transform your data into your competitive advantage. Book a meeting with Founder and CEO, David Boon, below.
Sources:
All statistics are sourced from the Capgemini Research Institute, Generative AI Executive Survey, May–June 2024.